Unapologetically Ruby – Defies the Rules and Demands Your Attention

If gemstones had personalities, Ruby would be sultry, sassy, and completely unpredictable.

Some might call her moody but Ruby would just smirk and remind you she’s iconic.

Most people think of Ruby as a deep red gem, but the truth is far more colorful. Rubies naturally range from rich crimson to purplish-red to pinkish-red, and while gemologists love her, she also drives them absolutely wild. Why? Because you can’t pin her down. Her moods shift like wildfire, and no one’s ever really agreed on where Ruby ends and pink sapphire begins.

But honestly? That’s what makes her iconic. She’s chaos, she’s beauty, she’s everything in between and we’re literally obsessed.

At Ryze, we don’t stress over labels or try to tame the mood swings. We celebrate her chaos. We crave her drama. And we created Born to Shine: July Edition to do exactly what Ruby does best… set the rules on fire and look fabulous doing it.

At the heart of the collection is our Cherry Bomb Crystal. She’s that flirty red-pink moment that’s bold but playful. A little sweet, a little spicy, and unapologetically extra. Cherry Bomb is Ruby with an attitude, and she’s here to turn heads and demand your attention.

Then we have her pink-purple bestie the Sparkleberry Lab-Created Opal. She isn’t just a supporting actress… Sparkleberry is a scene-stealer. She channels the more whimsical, feminine side of Ruby’s palette. With berry-toned shimmer and a magical glow that shifts in the light, she’s that “wait… WHAT is that?” ring your friends can’t stop talking about. 

And then… there’s Fire Crush.

This Lab-Created Opal is unlike anything we’ve ever dropped before. She’s the moody, mysterious one with a deep, fiery red base that can appear nearly black in certain lighting. She’s drama. She’s danger. She’s intense. A total vixen with “don’t mess with me” energy.

And of course we have a Lab-Created Ruby ring in the mix. Oh, and don’t forget to be on the hunt for our Ryze Lab-created DIAMONDS.

Each ring in the July Edition isn’t just a vibe, it’s a statement. A refusal to shrink. A reminder that you were never meant to play small.

Ruby doesn’t whisper. She doesn’t wait for permission.
She shows up loud, fiery, and entirely herself and this collection dares you to do the same.

So whether you’re bold, romantic, mysterious or all of the above, this collection wasn’t made to follow the rules.

Because Ruby doesn’t follow rules.
She creates her own.
And this July?
You were born to shine.