Behind The Sparkle

As many of you know, this past April we went through a major rebranding. Ryze Party has always had a plan to grow and glow, and we were finally ready for our next chapter. We updated much of our packaging and made the bold decision to change our logo. This wasn’t easy. Our original logo, with its colorful horizon outline, had become part of Ryze’s brand identity. When people saw it, they knew it was Ryze. It was truly something that I thought would be a part of Ryze forever,

So why change it?

Because we changed.

The truth is Ryze Party was born from a place of pain. Our name reflected that.

RYZE…

Ryze Up.

Ryze from the ashes.

Ryze above it all.

It wasn’t about jewelry, rather it was about survival. It was about rebuilding after being let down by an industry that promised so much but delivered hurt instead.

We shared something very personal with our consultants at our 4th Ignite the Ryze Conference last month and we are ready to share it publicly now. In those early days, we didn’t realize just how deeply our past had shaped the foundation of Ryze. We thought we were building a company. What we were really doing was healing. And for a while, we didn’t even realize we needed to heal.

We always wanted to create a space where everyday people could come as they are and feel like they belong. A place where someone could build a business with dignity. Where their worth wasn’t measured in sales or titles, but in the heart they brought to the table.

We wanted to build the company Teresa and I wished we had when we were consultants. We loved leading a team, the community we built, and the excitement of surprise products. We just couldn’t stay in environments where integrity was optional.

What we didn’t realize then was that, in the beginning, we were leading from a place of pain. Decisions were made through the lens of what had hurt us. We knew what we didn’t want Ryze to become, but we hadn’t fully defined what we did want Ryze to be.

That changed as we healed.

Slowly, we started to see our mission of building a truly consultant-focused company come to life. It wasn’t just a dream anymore. It was happening. We, a small but mighty team, Cindy, Teresa, and Matthew, were creating something radically different. A business that put people first. A business built on truth, transparency, and heart.

And that’s when the real shift happened.

Our old slogan, Reinvent the Industry, carried us through those tough years. It was bold. It was necessary. But it was also rooted in our trauma. And now? We were standing on the other side of it.

We weren’t just rising above anymore, we were glowing!

So, we rebranded.

We healed. Ryze had evolved. And she was ready to show the world who she really was.

We embraced our full legal name Ryze Party because now we weren’t just surviving, we were celebrating. Ryze is the life of the party and we needed a slogan that matched that energy.

A Sparkle In Every Surprise

Introducing our new slogan was my favorite part of conference because of what it stood for.

It was perfect. It captured exactly what we offer: a sparkly, fun jewelry reveal experience, where every moment feels magical. Our consultants make each interaction special for our community. They add the excitement, the laughter, and the connection.

And our new icon?

Well, this was the toughest part of this entire process. Our icon needed to be the symbol that made sense for who we were and who we’ve become. It not only needed to represent Ryze but it also needed to embody each person who has ever been a part of this journey. We actually considered keeping the old horizon because it meant so much to us. We tried placing it everywhere. We tried placing it in the center, above the name, off to the side, yet no matter where it went, it didn’t feel right anymore. It belonged to a different chapter.

So we chose something new.

A single, radiant sparkle.

That sparkle symbolizes so much more than our jewelry.

It represents our community. The sparkle inside you. The one that’s always been there. The one the world might’ve tried to dim. The one you were told was “too much” or “not enough.” The one you’ve been hiding. The one we thought was stolen from us.

But not anymore.

It’s time we all let that sparkle out.

Let it shine.

Let it remind us all who we really are and celebrate the glow.

So now you know what’s really behind the sparkle. Yes, our jewelry is stunning. But our people shine even brighter. Our consultants, our customers, and all of you who simply love Ryze… you’re the heart of this brand. The jewelry is just a bonus.

I’ll end with this:

To those who’ve been part of our journey over the last 4.5 years, I thank you. Truly. Thank you for your love, your patience, and your belief in us. You didn’t have to stay through the growing pains, but you did. You walked with us, arm in arm, as we became who we were always meant to be.

Ryze was a company reinventing the industry. And we did that.

Now?

Ryze is a company Unleashing the Sparkle.

So keep shining, friends.

We see you.

And you are absolutely radiant.